May 19, 2004

By: Martin Murane
Website: http://www.teeth-whitening-smiles.com

Nighttime Whitening – Crest Offers Innovative System

As the tooth whitening category continues to grow and diversify, Crest introduces a new, innovative nighttime whitening system — Crest Night Effects. Using unique LiquidStrip Technology, Crest Night Effects works conveniently over 14 nights to deliver superior whitening versus the leading paint-on to wake up to a good night's smile!

We're excited to bring this new nighttime whitening option to consumers, says Bob Jacobs, Brand Manager for Crest Night Effects. Crest Night Effects whitens better than the leading paint-on product and the convenience of the overnight process fits easily into anyone's lifestyle.

Crest Night Effects provides superior results by using unique LiquidStrip Technology that holds the whitening agent to the teeth while you sleep. The whitening gel forms a LiquidStrip tooth whitener coating on the teeth that works to remove stains and loosen stain-causing buildup. In the morning, you simply brush the LiquidStrip coating and stains away.

After just two nights, you'll notice a clean, smooth feeling on the surface of the teeth that tells you the product is working and after 14 nights, you'll be rewarded with a whiter, brighter smile.

Crest continues to be a leader in the category with another innovative whitening option, says Dr. Marc Lowenberg, New York City-based celebrity dentist. Crest Night Effects with LiquidStrip Technology ensures that the whitening agent stays directly on the teeth, thereby maximizing all of the product's benefits. And consumers will enjoy the convenience of whitening while they sleep!

Author Notes:

Martin Murane contributes and publishes news editorial to http://www.teeth-whitening-smiles.com.  Everything you need to know to get a whiter, brighter smile!