Crest Whitening Products – Brand New Flavors

Procter & Gamble is breaking the mint mold and enhancing the brushing experience in Hispanic bathrooms across the country with the introduction of Crest Whitening Expressions. This line of whitening toothpastes and liquid-gels come in bold and refreshing flavors that are so appealing to Latin taste buds they might help turn the everyday brushing experience into something extraordinary.

To introduce Crest Whitening Expressions among Hispanics, Crest is launching a Spanish-language national print and advertising campaign in October. And, for the first time Crest is incorporating scratch-and-sniff technology into their print advertising and packaging to help Hispanic consumers break from the “mint” routine and experience these bold and refreshing new flavors while still in the toothpaste aisle.

Crest Whitening Expressions was especially created for the Hispanic consumer and we wanted the advertising campaign to reflect that, says Diane Dietz, North America marketing director. This campaign focuses on the line’s variety of unusual toothpaste flavors and uses scratch and sniff technology to provide the Hispanic consumer with an idea of how these flavors can provide an experiential brushing routine.

The Crest Whitening Expressions flavors were selected after conducting extensive research among consumers, particularly Hispanics. Focus groups were conducted in key Hispanic markets to obtain the right citrus, herbal and cinnamon flavors, which are part of the Latin culture. The result? A line of whitening toothpastes and liquid-gels in three unique and exciting flavors:

• Cinnamon Rush – A bold blast of cinnamon that keeps the taste buds tingling.
• Extreme Herbal Mint – An intense rush of natural mint with herbal extracts for an invigorating brushing experience.
• Fresh Citrus Breeze – A light splash of citrus flavor that leaves the mouth feeling clean and refreshed.

According to research conducted by the Smell & Taste Treatment and Research Foundation of Chicago, smells and flavors have the power to modify behavior. Smells and flavors people identify with or that rekindle positive memories affect mood. When incorporated into the brushing routine, they can make the experience more pleasurable, says Alan Hirsch, MD, Neurologic Director of the Smell & Taste Treatment and Research Foundation, Ltd.

Author Notes:

Martin Murane contributes and publishes news editorial to http://www.teeth-whitening-smiles.com.  Everything you need to know to get a whiter, brighter smile!