May 19, 2004

By: Thanne Whinfrey
Website: http://www.teeth-whitening-smiles.com

Crest Whitening Solutions – Whitestrips Premium

Continuing to develop technological breakthroughs, Crest is introducing a new seven-day whitening regimen, Crest Whitestrips Premium. It is clinically proven to remove 14 years of stain buildup in just seven days to bring irresistibly whiter and more youthful smiles to people everywhere.

As a market leader in the tooth whitening category, we are thrilled to bring consumers a faster whitening option with the innovative strip technology, says Thierry Trudel, Global Brand Manager of Crest Whitestrips. Crest Whitestrips Premium is an easy way to achieve a more youthful, visibly whiter smile in just one week.

How Crest Whitestrips Premium works is simple: it uses the same clear, flexible strips coated with a specially formulated fast-acting peroxide gel to whiten and brighten teeth. The gel contains the same enamel-safe whitening ingredient dentists rely on to quickly enhance your smile's natural beauty. Wear them twice a day for 30 minutes at a time and experience visibly whiter teeth in seven days.

We took on one of the most comprehensive research programs in the whitening arena in developing Crest Whitestrips Premium, says Hooman Shahidi, Section Head in Oral Care Research & Development at Procter & Gamble. This program has paid off in achieving a true paradigm change in tooth whitening, allowing Crest Whitestrips Premium to remove 14 years of discoloration in just seven days.

By concentrating the whitening gel versus original Crest Whitestrips, new Crest Whitestrips Premium provides faster whitening benefits.

It's important for everyone to have options to choose from when they are going to start a whitening regimen, says Dr. Jeff Golub-Evans, New York City-based celebrity and cosmetic dentist. Crest Whitestrips continues to prove itself as a leader by now offering a faster whitening product in Crest Whitestrips Premium with the same enamel-safe innovative technology.

Crest Whitestrips Premium will be available nationwide in January 2004 anywhere Crest Whitestrips and other Crest products are sold. More than 15 million people have tried original Crest Whitestrips, today's beauty secret. Now it's even easier and faster to incorporate whitening into your beauty routine with new Crest Whitestrips Premium.

Author Notes:

Thanne Whinfrey contributes and publishes news editorial to http://www.teeth-whitening-smiles.com.  Everything you need to know to get a whiter, brighter smile!